Wherever Lebron goes, he leaves a mark. For the launch of his 19th shoe, we chose to hero the human— creating space for those who have been impacted by Lebron and in turn are impacting others.
Going back to Lebrons roots in Akron, the campaign includes documentary style imagery shot in spaces that inspired our everyday athletes. The photo direction gives a intimate and soulful glimpse into the lives Lebron touched, and allowed the product to shine in a raw, authentic environment.
Roles ︎︎︎ Art Director + Design Lead
Studio: INDUSTRY
Creative Director: Adam Long
Photography: Anthony Blasko
Producer: Connor Jones
Account Director: Raphael Ballard
Project Manager: Taylor Dutton
Creative Partners: Nike Men’s Performance Studio, Soft Power
The message of the campaign was honest and direct, showcasing the domino-effect of impact.
Alongside the imagery, we created a raw and unfiltered visual direction for social content. The imagery and established tone were used to create storytelling vignettes, executed by Soft Power. To tease the campaign I executed a letter for Lebron to post on his Instagram, anchoring the narrative and inviting others to #leaveyourmark.
