To position Timberland as a symbol of change for the new era, we partnered with the brand to concept and create Timberland’s Fall 2021 campaign. Featuring 6 sustainably made boots, we connected the Greenstride Eco-Innovation story to a global call to action through people, product and purpose.
Roles ︎︎︎ Art Director + Design Lead
Studio: INDUSTRY
Creative Direction: Oved Valdez
3D Design: Robb Hunter + Alissa Wang
Photography: Armando Garcia
Videography: Connor Limbocker
Copy: John Vieira + Shannon Nelson
Production: Sabrina Taylor + Quinn Faino
Creative Partners: ICNCLST + Little Farm
With each shoe, we invited Timberland authenticators to speak on their connection with nature and personal commitments to sustainability. Through their stories and dedication to moving the world forward, we invited the broader community to join us as in a movement towards a more equitable world.
Alongside product and lifestyle content, we aided in creating spaces and seeding kits inspired by the sensorial experience of nature.
